The brief
Altitude Insurance Advisors needed to make insurance easier to understand and give visitors a clear path from learning about coverage to requesting a consultation with Ty.
Work delivered
- Shaped the website’s structure and customer journey around Ty’s independent advice and the Complimentary Coverage Checkup.
- Organized articles, videos, checklists and quick answers so visitors could find the next useful resource.
- Worked on sitemap submission, Google Search Console indexing and on-page search improvements.
- Developed blog content from Ty’s videos and created branded thumbnails, captions and video assets for YouTube and social distribution.
Ongoing work
The ongoing work includes improving internal links, testing video presentation and reviewing how visitors move from the resources to the coverage checkup.