Answer the questions families use to build a shortlist
Make curriculum, entry year, language of instruction, location, fees and admissions deadlines easy to find. Where a detail changes by year group or campus, say so on the page. Assign someone to review fee schedules and entry dates when a new admissions cycle opens.
Show families what school life looks like
Use photos and examples that help parents understand the student experience. A short look at a regular lesson, a recent student project or the support available for a new arrival can explain more than a long list of values.
Give the admissions team a usable handover
Offer a clear next step for families at each stage, such as asking a question, booking a visit or starting an application. Collect enough information to route the enquiry, then agree who follows up and when. Review which enquiries lead to visits and applications alongside website traffic.